Conversion marketing is a whole complex of measures for active influence on the market. Its essence becomes clear from the name itself.
Literally translated, the word “conversion” means transformation, transformation. For example, when converting currencies, the currency of one country is exchanged for the currency of another (for example, dollars for rubles).
Conversion in industry can be called the transition to the production of another type of product. Thus, in the late eighties, the term “conversion” was actively used to describe the situation when military factories, instead of spaceships, had to stamp out saucepans.
Conversion in sales and promotion via the Internet
In Internet marketing, conversion often means a change in the status of an online store visitor. When a person idly browsing the pages of a site stops and makes purchases. “Converting” from a simple visitor to a “buyer”. Moreover, we are talking not only about purchases. So, if a visitor who glanced at the first page does not leave immediately, but follows the internal link of the store, then this will also be called a conversion. The whole point is what status we are talking about.
EIf, in these examples, we are talking about the “conversion” of the status of an object, then the recent mobile phone number data general theory of marketing understands conversion methods as methods of influencing the market aimed at changing the polarity of buyer preferences .
When Conversion Marketing Is Used
Conversion marketing is used in conditions when the market remains “cold” to the offered product – when the demand for the product becomes negative.
There may be many reasons for low interest. Including potential buyers’ lack of awareness of both the the role of marketing in our lives very fact of the product offer and its characteristics (in this case, direct advertising will be the main tool). And the client’s lack of a sense of need for the offered product (here the task. Becomes more complicated and some subtle PR and organizational measures will have to be used).
System of standardizing positions for marketers
Although marketers do not have a single system for standardizing terms. And the classification of alb directory methods is individual and subjective, conversion marketing should be distinguished from other types of active influence on the market.
For example. Experts say that conversion marketing is a special approach (when there is no demand) . It is very different from stimulating marketing (when there is demand. But you would like to increase it) or supporting marketing (demand was at a good level. But began to decline).
The need for conversion marketing arises either as a result of a mistake. By marketers at the stage of market research and demand forecasting. Or as a development of a subtle calculation and implementation of a well-thought-out plan. When the possibility of awakening the client’s interest in the product was predicted (or anticipated) in advance.