The essence of planning is to set the company’s goals, define strategies, and then develop measures to achieve them.
Marketing plans are strategic and tactical. The former are at the long-term (3-5 years). A tactical plan (or marketing program) is usually drawn up for 1 year.
Resume
This section briefly outlines the essence of the research . It formulates conclusions and sets out the main recommendations for the telemarketing data company for the future. The marketing plan is important for investors, it allows identifying the development prospects of the enterprise.
Situational analysis
This section includes an analysis of the internal and external factors of the company:
resources
consumers
competitors
legislation
political situation.
Base on the analysis, conclusions are formulate about “what world” the company is in, what factors influence its activities.
SWOT analysis
The essence of SWOT analysis is to identify the company’s advantages and dd leads disadvantages, main opportunities and threats. As a result of the analysis, competitive advantages are formulate to stand out from competitors.
Setting Marketing Goals and Objectives
Here, the main goals and prospects of marketing activities for expanding the customer base and increasing sales are .
Business goals include positioning alb directory a product or service on the market, occupying its niche and differentiating from competitors.
Development of a marketing strategy
The analysis conduct allows you to develop a development strategy. Its goal may be to improve the properties of the product or expand the range. The pricing strategy is at choosing the optimal method for setting the price. Distribution channels are designe to distribute goods and services as efficiently as possible to ensure their availability to customers. The role of advertising and communications is also significant, and attention is paid to this.
Forecast of financial indicators
This section of the plan is devote to numbers: sales forecast, expenses, budget. Inflation and exchange rates are taken into account. The sales plan is made by month. Here it is important to provide not only an optimistic. But also a pessimistic view of the development of events.
Tactical plan
This is a list of activities in the marketing mix areas. It identifies “control points” that allow tracking the effectiveness of the activities.
Risks
Risk is an invariable component of any business. In the “risks” section, the most probable situations that can threaten the company’s operations are and calculate.
Conclusion
Marketing planning is a painstaking process that requires analysis of many factors.