Reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership. Program management, and a team to see this…
To deepen understanding of our three research themes. The next theme of focus is the Sentient World. Consider these key questions when contributing to the conversation on your blog or website: Sentient World rolls up trends like internet of things, body data, big data, cloud computing, nfc and beyond, I presented a keynote at LeWeb…
Techcrunch Disrupt held in San Francisco. I also attended in 2011 and published my notes. I’ve been attending Techcrunch events since they were held in Mike Arrington’s backyard with beers, bbq, and a bouncing black lab over 5 years ago. They’ve come a very long way and Mark Zuckerberg said it was larger than his…
I’ve found there is a dichotomy between marketers and the organizations which they serve, succinctly. I see two types of roles: 1). Downstream Marketers This style of marketer is most common. They are often marketing products which are handed to them from product teams, or remote engineering teams. Even abroad in other countries. They often…
Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports. Social Business Readiness, Career path of the Corporate Social Strategist. And Managing Social Media Proliferation. See all my Open Research on this tab. Key Agenda Points: Social business does…
Kris Krug’s social graph. These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to deal with the most passionate communities your market has to offer? One of Altimeter’s large brand clients was struggling with this same…
It was just a little over a decade ago. When Apple had just a small share of overall tech sales. It’s amazing the come back they’ve had over the past years. Yesterday, Apple released their Q4, 2012 financial results (36.0 billion in revenues and quarterly net profit of $8.2 billion) and. Shared some of the…
Invite your comments to add to the discussion. Like managing your own money, business, or family, careers need a strategic approach. Many business folk get over focused in their current job, unable to see the areas of defencieny in the other areas of their career, and some over-focus on education and are unable to convince…
Centers that are being used for companies to tap into new technologies. Media,and devices. I’m seeing a growing trend of companies outside of . The tech space that are investing in these types of labs, and wanted to start a list that I will maintain for a period of time. To keep things managable. Here’s…
This post is to bridge the tech leaders in corporations (the focus of this blog) with tangential organizations with similar missions. Yesterday, I had the unique opportunity to visit the FBI in their San Francisco office to learn about the organization in an unclassified briefing. Many of the Web Strategy readers attracts both business savvy…
Last night at the Facebook press and analyst event. I had the opportunity to meet with product managers who asked me for my take on the Facebook strategy. Which I gave a number of opinions. I did tell one product manager that “Facebook’s tailbone is search. You guys are sitting on the data and it’s…
To find interpret growth in our space. Both the submissions on this job announcement board. As well as available social media positions at corporations continue to pour in. In this continued digest of job changes. I like to salute those that continue to join the industry in roles focused on social media. See the archives….
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