There’s a lot that goes into being an expert at Search Engine Optimization (SEO). Not only do you have to keep up with the latest best practices, but you also have to analyze data, review potential target keywords, and otherwise ensure the websites you manage are correctly optimized. Thankfully, there […]
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In B2C marketing (business to customer), you’re addressing the needs of a single individual, family, or household. These are everyday consumers making personal decisions solely for themselves or their loved ones. But with B2B marketing (business to business), you’re speaking directly to another business owner or someone otherwise in charge […]
Dropshipping allows you to own a company without worrying about ordering, storing, and managing inventory. This business model enables you to cut overhead because you don’t maintain inventory. Instead, you focus on marketing for your small business and customer service. Today, around 23% of all online sales go through a […]
In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best. You also need proven metrics to guide your strategies, and your NPS is perhaps […]
Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place. It also […]
Data Analysis is the systematic application of logical and statistical techniques on raw data to gain useful information. Through data analysis, you can separate the phenomenon of interest from the ‘noise’ in the data. The data analysis process can be used to guide decisions and actions in all fields. For […]