We(intend as a company as a whole) that is creat in the minds of employees and potential candidates who could be hir to strengthen the company workforce. The employer ‘s reputation significantly influences the performance of a business, for this reason it is important not to neglect it and, therefore, design a strategy to improve it or maintain its prestige. By examining this strategic context, we can also understand the importance of the term branding , which highlights the ne to plan marketing and communication activities to promote the employer.
It must be said that Employer Branding was
Not born today, but dates back to the 90s of the last century africa email list and was coin to describe the ne to strengthen the brand image among the public made up of employees and potential employees of the company . How to do employer branding Employer Branding meaning Starting from the inside to go outwards. This is the first piece of advice to give to anyone approaching employer branding. To put it more concretely: it’s important to create a workplace that employees are happy to go to every day.
Achieving this result involves taking care of many
Aspects that revolve around the worker’s well-being: Efficient internal communication Environments that are pleasant to live in, safe and suitable for the type of work Provision of benefits (examples: company car, programs for parents, meal vouchers, participation in events, gifts) Flexible time management (smartworking, remote working) DD Leads Employee involvement in company plans Possibility of making a career Once you have creat a workplace where employees want to stay longer, you can move on to highlight the brand’s vision and values outside the company . Corporate communication becomes the main tool of employer branding, but it must be associat with great employee involvement and the use of digital mia .