Job posting platforms Employer Branding and Recruiting must not focus solely on those that are publish on the communication channels manag directly by the company, but must also extend to those that are insert on external sites dicat to job offers . It is necessary to know the characteristics and functions of each platform on which you want to promote the job offer and pay attention to the construction of the advertisement.
To win over the ideal candidate, the advert must be
much more than a simple list of tasks and requirements,rather it must highlight the Employee Value country email list Proposition and explain to the candidate why that offer is a unique opportunity . You might be interest in: “The evolution of the Employer Branding concept in B2B corporate marketing” Selection and interview process The entire selection process must be characteriz by excellent communication, the absence of cumbersomeness and truth. This last characteristic contains an important rule for Employer Branding and Recruiting: don’t promise what you can’t keep.
A person who arrives at the company for an
Einterview and finds a situation different from that describ in the advertisements and company mia is certainly disappoint, The evolution of the Employer Branding concept in B2B corporate marketing RICCARDO PAVANELLO – 7 JUNE 2023 B2B Employer Branding We have already seen in a previous article how Employer Branding is part of marketing and what advantages it can give to a company. Now let’s analyze how this concept has also become central in the development plans of a B2B company ,t DD Leads for which brand reputation is a fundamental factor in the growth processes. Let’s see what connection there is between Employer Branding, B2B marketing and employee relations. You might be interest in: “Employer Branding: what it is and why every company should focus on it” Employer Branding helps recruiting b2b employer branding The identification of valuable professional figures is a basic activity for a B2B company that aims to constantly improve and maintain its leading position in its market niche.