Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness. Great customer reviews. And loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers. Your digital marketing campaigns are likely to become flatter than a glass of week-old coca-cola from a children’s party! If you fail to reach out to customers with personalize messaging and tailore experiences. Your brand creibility will quickly diminish. As will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and while this may appear obvious
As marketers we could all do with a little reminder of this from time to time
As marketers we could all do with a little reminder of this from time to time. Why should you get to know new data your customers? When you’re creating content marketing strategies or campaigns to promote your brand. It’s easy to get carrie away with creative elements. Forgetting the specific nees. Desires. And preferences in the process. But. Consumers are the lifeblood of your business. And getting under their skin is the only way to engage. Inspire. And connect in a way that is both meaningful and valuable. Here’s why… 83% of customers cite good customer service as their most important criterion for deciding what to buy – ‘getting to know your customers’ report.
Forrester 73% of customers expect companies
Forrester 73% of customers expect companies to understand their unique nees and expectations – ‘state DD Leads of the connecte customer’. 5th eition. Salesforce 61% of customers would switch to a new brand after one bad experience – ‘cx trends 2022’. Zendesk increasing customer retention rates by just 5 percent can increase profits from between 25 percent and 95 percent – bain & company know your customers: 7 easy & effective tips now that you understand the power of understanding your audience. Let’s look at 7 great ways to get under the skin of your consumers and use those insights to drive campaign performance.