Do they watch the videos? Do they prefer reading blogs and eBooks? Do they let themselves be guid by their network of acquaintances on social mia? The answers to these questions will help you define the correct mix of mia available for publishing content. Let’s now dicate a small focus to each of the most us channels. Email marketing B2B email marketing activities are quite popular, also due to the high potential and results in terms of ROI. email content marketing Furthermore, with the right marketing automation tools , the opportunities to personalize messages by CRM contact segment, product, buyer’s journey stage and much more increase, to increase engagement and ensure they are always relevant.
Email marketing statistics
The most us channel to convey content in the HubSpot report was email: 1 in 2 professionals uses it 22% of respondents plan to use it for the first time in the point Business Database of short term it is the 3rd most profitable channel in ROI analyses SEO Optimizing company web pages to improve their positioning in search engines is an activity that can take a long time, but pays off with truly long-lasting results. content optimizationThe company blog is the perfect place in which to host a series of contents useful to the target audience, because every time a new article is publish, an element index by search engines is add, which contributes to improving the site’s ranking.
Companies that have an internal
Content team can rely on their own resources, but it is also possible to turn to freelancers or specializ content agencies . Search engine optimization statistics 36% of HubSpot “State are DD Leads completely of Content Planning Report” participants plann optimization, blogging and content marketing activities 45% of them indicate SEO techniques as the element with the highest ROI among all marketing channels 23% of mia planners plan to include SEO for the first time in the near future therefore, we can expect further growth Social mia If the analysis of buyer personas highlights their assiduous use of social mia, before starting to plan a series of posts it is a good idea to delve deeper into a fundamental detail: which channel do they prefer?