We all have access to a lot of great metrics surrounding. Keywords we research and target, including data from search engines themselves. Analytics suites, and other third-party companies (ourselves included). It’s one thing to gather and parse this data. But it’s a whole ‘nother thing to actually act on that data to drive traffic. On this week’s whiteboard friday, rand illustrates some ways. To take the keyword metrics you’ve garnered and turn them into visits to your sites.Have any tips on interpreting and acting on keyword metrics? Let us know in the comments below!
Video Transcription
Howdy SEOmoz fans! Welcome to another edition of Whiteboard Friday, This week, we’re talking about some keyword metrics for SEO and how you can drive action from the data that you collect.
Now, some of this data is in the Colombia Phone Number List SEOmoz platform. A lot of it is stuff that we haven’t added in or that you might be calculating manually yourself. , Google Analytics or Omniture or Webtrends, whatever you are using, and from doing some specific analysis yourself, maybe in Excel or something like that. What I want to help you do here is take all of this information, all of these data points that you are collecting about the keywords that are driving traffic to your site and be able to use them to take smart actions. Collecting metrics is fine. It’s good to have analytics, good to have data. But it is useless unless you do something with it, right? So, let’s dive in here and take a look real quick.
Certainly,all of it is available from your web analytics tool
The first one that I want to talk about is search engines versus market share. This is things like, okay, I am getting 84% of my traffic from DD Leads Google, 8% from Bing, 6% from Yahoo. This is fine, and it is something that you might want to measure over time. Over time if you see that your shares are increasing or decreasing, you might take some action. But the thing that you really want to do is compare it against the market averages.