All the keywords you obtain by researching the market and competitors must be added to the master document that you built in the first step. Add tools up to this point, what you have is a file full of keywords. In it you put your ideas, those of the team, those of clients and those of competitors. If you did it meticulously, that document will be a fantastic starting point for keyword research for your business. If, on the other hand, you only spent a few minutes and only wrote down the first fifteen words that came to mind, we recommend that, before continuing, you reverse and go back to the first step. The third step of the process consists of taking the document to enrich it, leveraging one or more tools.
The simplest of the free ones
The goal is to use a keyword research platform to b2b leads complement the archive. What tools do we recommend for this step? There are many, free and paid. The simplest of the free ones is google. If you take one of the keywords from your document and search for it on google, the autocomplete will show you other interesting ones—even related ideas will appear within the results. Other interesting free tools to increase your keyword research are: a plugin for google chrome called keyword surfer or —which has a free and a paid version. Now, in paid tools we have a huge universe.
The more keywords you include the better
Our favorites are the aforementioned. In this third step DD Leads you will spend a couple of weeks with the tool you choose. The task is to use it to find ideas that complement the list. The objective is to deepen the created document as much as possible so as not to leave any important keywords out. The more keywords you include the better. Measure with an extensive and detailed list of keywords in a spreadsheet or notepad, we can undertake the hardest work of the process: purging and selecting the critical keywords for the business.