Brands can capitalize on the new trend by collaborating with influencer partners to create curat experiences and packages.” kristin dyak kristin dyak cifereagenzia kristin dyak is the director of digital marketing at the cyphers agency. Kristin is a digital marketing strategist who works with lifestyle. Consumer. Trade and other b2b and b2c brands to improve their digital footprint through personaliz paid and organic digital strategies.”digital trend 1: emb ding video! An important and highly visible trend in digital m ia is the steady growth in the number of brands adding video to their m ia assets. Thanks to increasingly affordable yet high-quality video cameras and easy-to-use iting apps. Businesses of all sizes have the ability to create videos that appeal to mass audiences and increase the value of their video marketing strategies.
Engage and learn about a product
High-quality images are key. Whether still or moving. But relatively new layering capabilities in text. Music and moving images encourage Asia email list audiences to stop. Engage and learn about a product or service. So i see this trend only growing over time. “digital trend 2: influencer marketing. Because influencer marketing represents an authentic. Non-corporate representation of a brand and its product. Audiences are more likely to trust influencer marketing than a native brand. This trust often translates into engagement and purchasing decisions. So it’s no surprise that a growing number of brands are enlisting a variety of influencers. From a-list celebrities to regional social m ia personalities. To promote their brands.
Hashtags and pixel data to tailor their
Continues to increase as more and more influencers gain visibility in niche sectors. “digital trend 3: personalization. The amount of information. Products and services flooding our newsfe s and email inboxes can easily become visual white DD Leads noise. However. Personalization can cut through the clutter and allow brands to connect with their target audience while standing out from generic messaging. Brands can use relatively simple tools like ad targeting. Hashtags and pixel data to tailor their digital marketing content to the right audience. So it’s quickly becoming a digital standard. ” matthew ross matthew ross theslumberyard matthew ross is co-owner and coo of il cantiere del pagiama partya leading sleep and mattress review site d icat to helping consumers improve their sleep.