Doing this makes sure that the publishers’ inventory makes it to the right advertiser in time. It is clear by now that ad networks are essential for publishers.
Below are some of the main types of ad networks: Premium Ads Network: This type of ad network offers inventories from popular publishers. Vertical Ad Networks: They are topic-specific advertising networks. For example, technology ads networks, automotive ad networks, business ad networks, fashion ad networks, etc.
What are Different Types of Ad Networks?
Inventory-Specific Ad Network: They focuses on a certain type of inventory (e.g. Mobile, Video, Native). Affiliate Advertising Network: They typically using the revenue share, CPC, or CPA pricing model.
Finding the best ad networks is easy. There’s just new database one problem—there are just too many choices. And the jargon flying around in the ad tech industry certainly doesn’t help things. What is programmatic buying? Should you opt for CPC or CPM? Should you go with standard IAB units or the newer, more innovative types? Some of these questions may seem daunting if you haven’t particularly taken the time to dive in and understand how the online ad tech ecosystem works, so it may seem like choosing a network for your website is going to be a tough task, but it doesn’t need to be so.
Things You Need to Consider When Choosing an Ad Network.
Whether you are a mid-sized publisher, small publisher, or a large publisher, Amazon Publisher Services has solutions for everyone. It is one of the best ad DD Leads networks. Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace. Publishers can connect with buyers from all over the web, which can significantly increase their revenue. Additionally, publishers gain wider insights regarding their users via shopping data, thereby helping them to enhance user experience.