Why are Ad Networks Important?

The ad tech industry is ever-evolving. Therefore, it wouldn’t be a stretch to say that Google has competitors who can give them a good run for their money. It may take some hit-and-trials to figure out which  Why are Ad ad network, or a combination of  networks, generates the highest revenue. However, after figuring it out, publishers can efficiently work on monetizing their websites.

Why are Why are  Networks Important?

Networks acquire available inventories from a publisher and sell them to advertisers as packaged impressions.

In a simple inventory selling process, think of an  network as a mediator responsible for introducing the right impression to the right buyer. It partners up new data  with publishers (supply-side) and advertisers (demand-side) to help them reach their ad  campaign goals.  Now as the inventory exchange cycle gets complicated.  The role of ad networks starts varying. For publishers,  networks sometimes directly sell inventory and, at other times, buy inventory from SSPs or exchanges and sell it for a greater profit.

Hence, publishers looking to monetize via one particular format should consider ad networks. For instance, there are CPM ad networks like Criteo, known to offer the best CPM rate, and then there are video  networks like.  Unruly, serving publishers with the best video content.

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Propeller ads publishers also Why are Ad get the benefit of a 100% monetized inventory.

Ad networks function as a commercial intermediary between publishers and advertisers. Within the advertising ecosystem, they act as essential monetisation  DD Leads elements. Without networks, publishers would have to negotiate deals with each individual advertiser. Additionally, networks are known to efficiently work to sell remnant  inventory. Basically, networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions.

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