The digital market is constantly evolving. More and more people are online to search and find products, solutions but also information.
As consumers, we expect a lot from businesses that exist online, and user experience plays a big part in whether or not to buy a service or product.
How to make the most of the opportunities offered by digital?
Thanks to CRM tools such as HubSpot it is possible to centralize all activities, having full control and maximizing results.
2023 will be an interesting year for marketing as trends change to adapt to new technologies and shopper behavior.
Predicting the future is difficult, especially in times like these, but for marketers to hypothesize what will happen is essential in order to be able to plan the right actions and always be ready with solutions that respond to emerging needs.
What are the marketing strategies that it is essential to use in 2023
1. SEO
In a world where information is just a click away, it is important that the site and the contents are on the first page of Google.
Users , if not for particular and specific Algeria Phone Number List research purposes, find the answer already among the first Google results. Only 9% reach the bottom of the first page and only 2% visit the second. SEO techniques
aim to create content that responds to users’ search intent, using the search keywords (words) that the user enters into the search engine.
The goal of Google (but more generally of all search engines) and of the algorithms is to provide the user with answers capable of satisfying the need for which the search was made. This situation is called “Needs Met” .
How does Google know if the content that is on board the site “meets the need”?
The parameters monitored by the algorithm are over 200, some of the main ones are:
The amount of content
The relevance;
The number of keywords related to the main search keyword contained in the text;
The authority of the site (i.e. how much the DD Leads search engine considers the website reliable and authoritative);
The average time users spend on the page.
SEO techniques allow you to respond to the “Needs Met” of the algorithm , allowing the content to climb the SERP and position itself at the top of searches.