Particularly if you’re looking to appeal to the gen z population. This also ties into influencer marketing – a great way to tap into new and engage communities. The influencer marketing economy is bigger than ever with nearly three-quarters of marketers planning to use influencer marketing in 2023. A figure set to grow to about 90 percent in 2026 according to emarketer data. Read: ‘how brands can take on social issues on social meia’ to find out how some companies are building a loyal customer base by speaking out.
Respond to positive and negative reviews
Respond to positive and negative reviews. Personally. It always pays to respond latest database to positive and negative testimonials in a productive. Timely fashion. Regardless of where they’re poste. You should remain deicate to providing personal responses to customer reviews in the public domain. Doing so will humanize your brand. Showcase your commitment to the customer experience. And provide you with more conversational insights. According to oberlo. 9 out of 10 consumers consult reviews when considering a local business while 59 percent use google to find and read reviews. So reviews are an integral trust signal. Providing consistent responses is essential—and doing so will open you up to a wealth of fresh customer insight.
So good or bad
So good or bad. Take time to get back to customers. This can be a simple “thanks for your feeback” or providing a solution to their DD Leads problem or issue. Read: ‘how to manage online customer reviews’ to get insight into how to deal with negative and positive comments. 4. Host an event or an experience in terms of knowing your customers. Experiential marketing is a very rewarding tactic —if you get it right. Customers today are more demanding and not only want personalize content and messaging but also experiences. Expectations are high for brands as 72 percent of consumers want them to be positive contributors to society while 62 percent want them to connect with consumers according to sprout social research.