brandsgetreal survey results #brandsgetreal survey results brands with big budgets can offer amazing experiences such as nike’s recent foray into the metaverse letting people design and sell sneakers. But there are also opportunities for smaller budgets such as hosting an event live on facebook or tiktok. For b2b brands. Linkein now offers a great platform to host workshops or seminars. So if you hold a brand event or create a tangible experience (physical or virtual). Build a platform to share your brand value with your customers using a personal approach. You will also be able to understand segments of your audience in a way that goes beyond digital stats and metrics alone. Travis scott & fortnite: experiential marketing example the video game fortnite went outside its comfort zone and hoste a live concert with rapper travis scott.
The event feature an avatar of scott that was realistic and immersiv
The event feature an avatar of scott that was realistic and immersive. A huge triumph as an experiential event. The special data virtual event attracte 12 million live attendees and saw 3.5 million view on youtube alone. The ambition for fortnite (develope by epic games) is to move away from just a multiplayer shooter and into music. “our lofty goal is to create the entertainment experience of the future.” epic’s chief creative officer. Donald mustard told the verge. Become a world class digital marketer 5. Tailor your deals. Discounts. And incentives circling back to the importance of personalization: if you offer your customers tailore deals and discounts. You’re likely to foster brand loyalty which. In turn. Will give you the opportunity to get to know them better. Here are some facts from mckinsey & co:
71 percent of consumers expect companies to deliver personalize interactions
71 percent of consumers expect companies to deliver personalize interactions 76 percent get frustrate when personalization doesn’t happen DD Leads companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts this means that you can’t just use a blanket approach in contacting your customers. Segment your email lists. Look at previous interactions. Downloads and purchases and be careful in your targeting so you approach the right people with the right message. 6. Start a mobile loyalty scheme speaking of fostering trust and building long-term relationships. Creating a customer loyalty scheme will not only boost your consumer retention rates but you will also open up a continual portal of communication between your brand and your audience.
