Which means I conduct research, and publish reports. See my Body of Research to learn more. Add to this list. By leaving comments below, of companies that are adopting Collaborative. Economy strategies Request to be interviewed in this research report, on this web form. (I’d love to interview brands. Even if anonymous) Share this post with your colleagues. Clients, and executives. (Note: If I may be so bold, Altimeter Group, where I’m a partner and owner. In conclusion, we practice get involved Open Research and publish reports at no cost, rather than use a subscription model) This year, marketers were focused on promoting.
their owned corporate website
The few that promoted engagement with social ads, even fewer integrated paid, owned, and earned. With 39m American Oscar viewers in 2012, a majority of them are viewing them with a second screen (mobile/laptop/tablet) in hand. Therefore, disappointingly, most TV ads failed to use paid media to trigger these discussions, indicating Israel Phone Number Data that Converged Media of paid owned earned is not consistent in today’s marketing quiver. A few weeks ago, we conducted similar analysis of SuperBowl ads, and found a greater degree of integration. Including cross-channel integration with Hashtags (31% incidence).
TV ads to trigger online discussions
Last night, at the Oscar’s, integration from the 58 TV spots to the second screen was paltry at best, with a high reliance on advertising corporate URLs, an odd play given that most know how to use Google search to find websites. While many a brand was active in emulating Oreos “Real Time Marketing” by using pre-created photoshop Iran Phone Number List templates. However, it felt contrived and forced. There’s a thriving discussion, from Jay Baer on the contrived impact of Real Time Ad Failures, and David Armano gives pause to share his perspective as an agency working with Kellogg who were deploying real time ads.