While the differences between brand awareness and Digital Marketing have been a main topic of this article, it is very important to use these two strategies together. Branding creates memory structures and lead generation campaigns work alongside these. Performance marketing initiatives activate those memory structures. If a company tries to […]
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These can be a logo, a shape, a color, a jingle. A font, a song, a character and much more. Some examples of brand assets and distinctives that you will undoubtedly. Recognize are the yellow arches of the McDonald’s logo, the shape of the Nike swoosh. And the Michelin doll. […]
Another big difference between Digital Marketing and brand awareness is that they target two very different audiences. Digital Marketing has evolved to become hyper-targeted. To be successful, you need to reach people who are ready to buy. On the other hand, for brand awareness, the goal is to reach everyone, […]
Brand Awareness is a metric that measures how. Much and how a brand is recognized by consumers. The objective is to make a brand gain notoriety. Be well remembered by the public and make it different for the market. Brand Awareness sounds like another one of those. Complicated marketing terms […]
SEO is a very broad universe full of possibilities, in which brands can optimize their product pages, institutional pages, offers and content for different languages. Since at Rock Content we breathe Content Marketing and we are living proof that this strategy works very well with SEO, I couldn’t fail to […]
