2013 Superbowl Ads Favor URLs

Experience for the year. Overall, we saw brands still hold onto corporate websites. Although a big jump in hashtag usage. And decline in Facebook integration. Majority of 2013 Superbowl Ads Integrated URLs.  Hashtags Few use Facebook 2012-2013 Superbowl Ad Tech Integration Tech Integration Type 2012 2013 Percent Change Corporate Integration to reach the Dynamic Customer a top priorty for brands. Brands know they must integrate their brand experience on multiple experiences and apply real time interaction, Altimeter’s research theme the Dynamic Customer Journey explores.

This challenging trend

Adobe shared with me that: “Visits and page views to companies that advertise on TV during the Super Bowl show a 20% increase in visits on the day of the game and maintain higher than average traffic for a week following the game.” This Hong Kong WhatsApp Number Data integrated approaches means longer adoption over the 30 seconds. Top findings include: 75% of Brands integrate second screen experience. Up 7%. Overall, 75% of brand ads integrated social, mobile, hashtags, or apps in their $4m, 30 second spot (that’s $133k per second), this is up from 68% integration in 2012. This second screen promotion extends engagement.

Whatsapp Number List

To their websites

Social sites, fostering a further integrated experience. Of note, Oreo was able to quickly create ads on social channels that tapped into the unexpected blackout, showing their advertising and marketing prowess, cross-screen. Expect this Africa Phone Number List growth rate to only continue in 2014, as ads should cross the 80-90% integration rate. Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration in ads dominated the airtime. With 38% of ads including Hashtags in visual display on ads, up 31% out of a total of 64 ads. Twitter, a media-centric, network serves better for real time interactions.

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