Why Search is Facebook’s Tailbone

Last night at the Facebook press and analyst event. I had the opportunity to meet with product managers who asked me for my take on the Facebook strategy. Which I gave a number of opinions. I did tell one product manager that “Facebook’s tailbone is search. You guys are sitting on the data and it’s not doing anything”. He spit out his drink into his cup. Which got the attention of the PR “handlers” resulting in a chuckle from Scoble (being more disruptive than Scoble at a press junket is a feather I’ll now finally put in my cap). Some FBers told me they’d use that phrase to drive future innovation internally.

So I wanted to ink this

So it can be shared. Tailbones on humans are a reminder of a feature that’s not being used, and the same thing applies to Facebook. While the product manager reminded me that there are millions of searches done on Facebook each day, I clarified that was often for finding profiles and pages, and the odd external search feature they have. Facebook Malaysia WhatsApp Number Data doesn’t allow regular consumers to easily search the contents of their newsfeed, and that of their friends. If you see something interesting you can bookmark. In conclusion, the page in your browser, or hire an expensive brand monitoring company at $100k+ a year.

Whatsapp Number List

Which of course

No consumer will do. While I’m sure there are a variety of apps that can cull and organize the data of your feed and your friends. It should be a native feature. Facebook is on track to being about a $4 billion dollar company this year. With UK WhatsApp Number List a Market Cap of $61b but that’s still dwarfed compared to search giant, Google. To put things in perspective, Google’s revenue was nearly $38b for 2011, with a current market cap of $231b and will surely increase year to year. Facebook allowing for search tools to be used within the network. Therefore, could quickly disrupt this market, allowing consumers.

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