Social Business Buyers Invest in Scaling

Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global national…

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The Three Market Drivers

Do you want to know why? We’re conducting research in a pragmatic method to find out why. Then we will publish what companies should do to respond. Below is a preview of the upcoming report. [Consumers don’t need to continually buy from companies as they are sharing, renting and lending goods & services among themselves]…

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Altimeter Research Social Business

Social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve carefully watched over the years, and perhaps I’m most known for, is how companies organize their internal structure for social business. Over a year ago, we conducted this same study, to glean where the…

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Blue Ocean Opportunity Branded

I want to get the word out to entrepreneurs and innovative brands. The number of collaborative startups that support lending, borrowing, funding, trading, or gifting of products and services is on the rise. Brands are at risk of falling behind or missing the opportunity altogether. This is a significant business opportunity for entrepreneurs and venture…

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