The Depending on its size and trajectory, we find different levels of maturity in terms of organizational. Therefore, management. To talk about the maturation process of SMEs, I am going to focus on my experience with digital marketing and business mentoring , where I see all types of cases (mainly in micro companies. Therefore, with…
If we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I understand that it depends on…
What is WEB3? What are NFTs? There are many doubts that still exist today around this technology. That is why today, El Ojo de Iberoamérica has focused on these issues, and has done so with the help of Romina Rodríguez , HSA Mananging Director at Accenture Song , and Nicolás Cavaliere , Director of Innovation…
Disney is one of the main sponsors of this XXV Edition of El Ojo de Iberoamérica and has proposed a clear objective for these three days of the festival: to open spaces for dialogue to address how advertising should focus on making communication more inclusive . Today a new discussion table was opened starring André…
Technologies are evolving and, with them. The habits of consumers are also changing. Who are increasingly seeking. More human connection in their interactions with brands. The 2023 Global Consumer Trends report prepared by Qualtrics XM Institute has analyzed the current consumer mindset taking into account that the economy pushes people to make complicated decisions about…
This section explores strategies for leveraging Product Industry social media for personal branding. Including defining your brand identity, curating content, and engaging with your audience. Fashion and beauty brands can utilize social media. To showcase their products, share fashion trends, and engage with their audience. This section discusses strategies for social media marketing. In the…
Social media platforms provide a direct Product Strategy Your Guide channel for customers to seek. Support and Gamification involves incorporating game. Elements and mechanics into non-game contexts to engage and motivate users. This section highlights emerging trends in gamification on social media. And explores strategies for incorporating. Gamified experiences into social media marketing campaigns. The…
Social media platforms provide a direct Your Guide channel for customers to seek support and assistance. This section explores strategies for leveraging social media for customer support and service, including timely responses, resolving issues publicly, and using chatbots for initial assistance. Sports teams, athletes, and sporting events can utilize social media to connect with fans,…
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