In today’s digital age, social media has become an integral part of our daily lives. With over 2.8 billion active users, Facebook is one of the most popular social networking platforms in the world. Whether you use Facebook to connect with friends and family, promote your business, or stay up […]
Luckily, it is a The Ultimate completely free tool. 2. Surfer SEO Surfer SEO has a very interesting functionality that allows you to know for a specific search in the SERPs all the links that have the domains that are on the first page and that you do not have. […]
I am also the creator Optimizing Your of NichoSEO , an SEO blog in which I try to share the best guides that my hands, my mind and my experience are capable of creating. I hope this content, half email marketing, half SEO, helps you build powerful link building campaigns […]
A phrase I like to say Demystifying Google sometimes is: “the best link you can get is the one your competition doesn’t have.” Regarding that, I made my point of view clear in this post . One way to get those links is through email outreach campaigns and that is […]
Siri and Alexa are the greatest exponents of one of Virtual assistants the most established marketing trends. Weather forecast, searching for a specific song or movie, checking restaurant hours. its use by users is varied. And the proliferation of devices that include this option does not slow down. In order […]
Without a doubt, the one that is giving the most The keys talk in recent times. There is no marketing sector or commercial field that has not been affected by the effect of this technological. Innovation, destined to turn the current concept of digital marketing upside down. AI provides advanced […]
By using marketing tactics you can explore new markets. reach a broader and more diversified audience. Benefits of applying marketing on social networks Reputation Improvement. Strategic network management allows you to control the brand narrative and proactively manage crises. Increase in Conversions. Strategies such as content marketing and paid advertising, […]
How to I remember a phrase from a former boss of mine. He said that the entrepreneur “ needs someone to bounce. Therefore, ideas off of .” If you are still in the initial phases of the project, and later as well, it is important that you seek support when […]
The Depending on its size and trajectory, we find different levels of maturity in terms of organizational. Therefore, management. To talk about the maturation process of SMEs, I am going to focus on my experience with digital marketing and business mentoring , where I see all types of cases (mainly […]
If we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I […]
What is WEB3? What are NFTs? There are many doubts that still exist today around this technology. That is why today, El Ojo de Iberoamérica has focused on these issues, and has done so with the help of Romina Rodríguez , HSA Mananging Director at Accenture Song , and Nicolás […]
Disney is one of the main sponsors of this XXV Edition of El Ojo de Iberoamérica and has proposed a clear objective for these three days of the festival: to open spaces for dialogue to address how advertising should focus on making communication more inclusive . Today a new discussion […]
