Hired over Q4 for the new year. Find out who’s investing in social business. By tracking who got hired, the savvy will examine role. Industry, title to find interpret growth in our space. Both the submissions on this job announcement board. As well as available social media positions at corporations continue to pour in. In…
Gives us clues on where we’ve been, and where we’re going. Have you ever noticed a set of patterns in the industry that come in sequence? A series of startups getting funded, or acquired in rapid sequence? Or perhaps. A series of software suites that offer you the chance to be a lighthouse early adopter…
More than ever, I heard more folks debating if SXSW was good for business. Just a big party. Those who have attended the event for over . A decade swear the soul has been stolen, and local Austin denizens often leave town and rent their place on. AirBnb for a pretty penny. There’s no shortage…
Experience for the year. Overall, we saw brands still hold onto corporate websites. Although a big jump in hashtag usage. And decline in Facebook integration. Majority of 2013 Superbowl Ads Integrated URLs. Hashtags Few use Facebook 2012-2013 Superbowl Ad Tech Integration Tech Integration Type 2012 2013 Percent Change Corporate Integration to reach the Dynamic Customer…
Segment them from early to late stage funding. I frequently provide due diligence calls to VCs. And also advise startups on their growth startup in highly saturated growth markets. To hone my industry interactions. I’m publishing data on my continued research on funding in. The Social Business space (read other posts on the state of…
This report features how large companies have scaled social business across their enterprise. Specific case studies include.Whole Foods puts local social engagement into. The hands of store managers. General Motors organizes for social business internally. Then supports regions. Amway empowers distributors yet maintains . Therefore, brand consistency PUMA scales limited headcount for worldwide engagement I…
A material event (IPO or acquisition) in the Social Business Software space. Read my other posts in this series tagged VC. Our continued research over VCs and investors in the market continues, yesterday, I presented highlights at the Corporate Venturing Innovation conference, and showed the highlights to LPs and Corporate Bankers of who’s making bets…
For startups to disrupt big companies as they’re so busy internally fighting themselves. He’s right, I mostly see companies in internal battles and struggles over resources and power. Leaving them exposed to outside startups. Coincidently, may of the startups I see disrupting large companies are composed of ex-employees who recombine as they know the weaknesses…
Their agency and software partners about. How vulnerable social media accounts are. These forms of attacks are increasing in frequency. Such as Jeep’s recent twitter hack. Surprisingly. Altimeter Group’s research has found from analyzing 50 crises that 76%. Crises could have been minimized or avoided had companies been prepared internally. Eeternal hacks are not the…
There’s a lot that goes into being an expert at Search Engine Optimization (SEO). Not only do you have to keep up with the latest best practices, but you also have to analyze data, review potential target keywords, and otherwise ensure the websites you manage are correctly optimized. Thankfully, there are a ton of tools…
In B2C marketing (business to customer), you’re addressing the needs of a single individual, family, or household. These are everyday consumers making personal decisions solely for themselves or their loved ones. But with B2B marketing (business to business), you’re speaking directly to another business owner or someone otherwise in charge of making a buying decision…
Dropshipping allows you to own a company without worrying about ordering, storing, and managing inventory. This business model enables you to cut overhead because you don’t maintain inventory. Instead, you focus on marketing for your small business and customer service. Today, around 23% of all online sales go through a dropshippper. Retail experts expect the…
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