Without a doubt, the one that is giving the most The keys talk in recent times. There is no marketing sector or commercial field that has not been affected by the effect of this technological. Innovation, destined to turn the current concept of digital marketing upside down. AI provides advanced automation capabilities to businesses. Thanks to the use of intelligent algorithms and machine learning, it is possible to personalize and automate marketing actions, from audience segmentation to ad optimization. Likewise, it is a valuable resource for identifying commercial opportunities. This technology also allows us to know the consumer better, something essential.
Content The keys in video and streaming format
The reign of video remains solid and there are no category email list signs that the situation will change. Consumers are increasingly turning to it, whether for leisure purposes content on topics they like, educational tutorials, academic training, etc. or commercial purposes product reviews, demonstrations, etc. Brands can take advantage of this trend by creating high-quality video content and hosting relevant live streams to attract and engage their audience. On the other hand, the viral effect is worth highlighting. Through techniques such as storytelling and storydoing, companies have the possibility of creating .
Influencer marketing
Marketing campaigns starring influencers remain DD Leads an effective strategy to connect with specific audiences and generate trust in a brand. Consumers continue to be faithful to what their reference names say on social networks and in specialized blogs. Influencers have become authentic brand ambassadors, personalities who are already associated with certain brands, shari.sharing real experiences that generate trust and increase the visibility and notoriety of the brand in its market.Attractive content is highly shareable and promotes greater visibility on social platforms and the most used search engines.